We are able to speak efficiency later, how about these seats?

1974 Volvo Seat
1974 Volvo 240

In the event you’re impressed by consideration to element, you’ll definitely be impressed by this 1974 Volvo print advert. Whereas American carmakers on the time had been promoting customers on type and reasonably priced luxurious, Volvo was sharing with automotive buyers the virtues of its seats. Actually. The motive force’s seat particularly.

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Apparently, and I don’t really doubt this, the Volvo driver’s seat was designed to advertise long-trip consolation, and make you a greater driver. Whereas that is solely according to interval Volvo promoting—which solely eschewed claims of energy, luxurious, or type—it’s stunning that even Volvo would go into this a lot element a couple of single characteristic of the automotive. After all, to tie the message up neatly, the advert textual content concludes with this:


If this looks like loads of thought to place into the place the place you sit, you’ll be much more impressed by one thing else. The pondering that went into place the place we put our seat. Our automotive.

1974 Volvo Seat
1974 Volvo Seat

Now, it’s attention-grabbing that within the single picture of the entire automobile, the automobile does look like hustling alongside. Maybe a subliminal suggestion that though your Volvo has been thoughtfully engineered and was nicely screwed collectively, there’s nonetheless a great time available?

Additionally, and we haven’t really counted, what number of interval Volvo adverts featured a automotive of this colour, or the yellow beneath?

1974 Volvo 240
1974 Volvo 240

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1974 Volvo Gallery

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