ChatGPT could also be caught in 2021 when its builders final fed it coaching information, but it surely’s nonetheless a tireless analysis and writing assistant.
I exploit ChatGPT extensively in my work, peppering it with limitless questions and asking it to dive deeper and deeper as I discover and create my content material.
I’m additionally continuously discovering new methods to make use of the software, making the $20 month-to-month funding for a paid subscription a no brainer.
I lately spoke with one in every of my shoppers about how she’s utilizing ChatGPT, and she or he mentioned she deliberate to make use of it for e-mail advertising.
Intrigued, I put the AI to the check, touchdown on six steps you’ll be able to take with ChatGPT to get nice outcomes out of your subsequent e-mail advertising marketing campaign.
Step 1. Feed a marketing campaign temporary to ChatGPT
Simply as you’d a human assistant, give ChatGPT all the small print it must strategize and create the e-mail content material, together with:
- An outline of your organization or model
- The aim of the marketing campaign
- Marketing campaign aims
- Product, service, or program particulars
- Viewers particulars
- Marketing campaign begin and finish dates
- Model voice, tone, and elegance pointers
- The way you’d like readers to really feel
For my check, I advised ChatGPT that I’m the CEO of a (fictional) teaching firm known as SaaS and Soul. I mentioned I’m launching a two-week e-mail marketing campaign to announce and fill the following cohort of the SaaS and Soul Government Management Program. I discussed that I would like the marketing campaign’s first week to concentrate on informing and educating in week one and promoting in week two.
As a result of it is a check and a fictional firm, I looked for government management applications on-line, selected a random program, and fed particulars about it into ChatGPT. I additionally enter the content material of one in every of my weblog posts so the software may write like me.
I requested to maintain the tone private but skilled, keep away from jargon, use exclamation marks sparingly, and use bullet factors when presenting greater than three objects.
Now that ChatGPT was loaded with the preliminaries, I went to work on the marketing campaign.
Step 2. Ask ChatGPT to stipulate the marketing campaign for you
Whereas it’s true that you could possibly ask the AI to put in writing all of the emails with a single request, I like to recommend working by the marketing campaign step-by-step to keep away from murky outcomes.
Begin with the define. You possibly can refine your method from there.
Though I didn’t specify what I used to be searching for, I discovered it fascinating that the software offered topic strains plus particulars in regards to the e-mail content material.
Right here’s the end result for the primary week’s price of emails.
To save lots of area, I requested ChatGPT to remodel the proposed define, exhibiting solely the topic strains for every day.
Step 3. Ask ChatGPT to put in writing the emails—separately
Subsequent, I requested ChatGPT to concisely write the primary day’s e-mail within the first particular person so I may see how it could method the undertaking.
The primary model ought to have launched the management program, so I needed to ask for a rewrite.
Asking for a rewrite means telling ChatGPT what it acquired flawed or noting what you’d like modified and asking it to strive once more. Asking for rewrites is nice—it’s a approach to nudge ChatGPT nearer and nearer to the output you need.
The second model, which follows, is way nearer to—and possibly even higher than—what I envisioned.
If you’re happy with the primary e-mail, transfer on to the second and proceed by the final. Then, optimize the topic strains.
Step 4. Ask ChatGPT to supply alternate topic strains for A/B testing
Your topic strains are essentially the most essential aspect of your marketing campaign as a result of your e-mail will go unread or be deleted if you happen to don’t seize consideration within the inbox. That’s why it’s essential to A/B check them.
I fed the primary set of topic strains again into ChatGPT and requested for one more set for A/B testing.
Like the primary set, this second set of topic strains captures consideration whereas hinting on the content material, engaging recipients to open the emails. You’re now prepped for A/B testing.
Step 5. Ask ChatGPT to advocate actions you’ll be able to take to extend interplay and supply insights
ChatGPT does greater than write emails and topic strains. It could actually additionally provide optimization strategies—if you happen to ask.
I requested the software to advocate actions that may enhance interplay and supply insights into the marketing campaign.
The primary choice, “embed interactive components” sounded fascinating, so I requested ChatGPT to elaborate by recommending different components in addition to polls that may work for our marketing campaign.
These concepts present loads of alternatives to dive deep into interactive components in the event that they curiosity you.
Step 6. Ask ChatGPT to advocate autoresponder sequences based mostly on behaviors
For the ultimate aspect of this check, I requested ChatGPT to recommend automated follow-up emails based mostly on behaviors—like clicks and downloads—so I may information readers towards the following step, gently nudging them towards making use of for the SaaS and Soul teaching program.
That’s only the start of how ChatGPT might help along with your e-mail advertising marketing campaign
I additionally may have requested ChatGPT to finish the next duties:
- Present alternate variations of the e-mail physique copy for A/B testing.
- Supply steering on integrating personalised components, equivalent to industry-specific content material or addressing particular person ache factors based mostly on segmentation.
- Craft compelling CTAs for various segments or phases of the customer’s journey.
- Advise on the format, visuals, and typography that may resonate with my model and have interaction my viewers.
- Design a survey or suggestions type so I can collect insights from recipients in regards to the e-mail content material or their perceptions of the teaching program.
- Supply insights on deciphering metrics like open and click-through charges and advise the best way to regulate the marketing campaign accordingly.
- Advise on post-campaign follow-up methods, equivalent to nurturing those that confirmed curiosity however didn’t enroll.
Backside line? ChatGPT is a strong assistant that may aid you create profitable campaigns in considerably much less time.
It’s a must to information the AI to get the specified outcomes, simply as you’d must information a digital assistant or copywriter. However, total, the time and grunt work it saves you is priceless.