Barbie fragrance has arrived.

DefineMe Artistic Studio has teamed up with Mattel to launch Barbie Eau de Parfum, a floral and fruity perfume which seeks to encapsulate the famed doll’s fluorescent persona.

Retailing for $65 for a 100-ml bottle, the perfume contains notes of strawberry nectar, gardenia, pink magnolia, whipped cream, peony and sandalwood. The fragrance is on the market on-line at Macy’s, Amazon and DefineMe’s web site, and in-store at plenty of unbiased boutiques, akin to Santa Monica’s Quantity One Magnificence.

“We wished to take parts of Barbie’s character — she’s sparkly, she’s enjoyable, she’s empowering — and create a scent that displays these traits,” mentioned Jennifer Newton, who based perfume model DefineMe in 2015 and later launched DefineMe Artistic Studio as an offshoot to accommodate the model’s collaborations.

It was at Beautycon in 2019 that Newton first linked with Mattel, shortly after she had inked a cope with Disney for a variety of princess-inspired fragrances. “We have been launching the Ariel perfume at Beautycon — creating a contemporary, hip model of a fragrance for a Millennial shopper — and Mattel got here to speak to us,” she recalled.

Conversations with the toy producer got here to a halt as soon as COVID-19 hit, however the rise of #PerfumeTok and the Barbiecore aesthetic prompted Newton to renew improvement of the scent.

“My intention is to proceed this line and to develop it into, you realize, Ken and Malibu Barbie — I see this persevering with into the longer term,” mentioned Newton, whose Ken perfume is underway although a launch date has not but been decided.


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