This week, we’re sharing our experiences as social media influencers from the previous 10 years. We’re sharing how we grew our Instagram, how we earned cash influencing, our ideas for anybody who needs to get into social media influencing and lastly—why we’re taking a little bit of a pause from it in 2024.

You will discover the podcast posts archive right here.

A giant thanks to our sponsors! Try the gives from LMNT, BetterHelp, Wildgrain, and Athletic Greens.

And in case you’re on the lookout for a selected code you heard on the podcast, you’ll be able to see a full checklist on this web page!

Present Notes:

Nova’s Lady Scout Cookies

How we grew our IG to over 600K:

  • We posted every day for greater than 10 years
  • To achieve success you MUST publish regardless of the algorithm is prioritizing
  • Viral content material is essential to development

Why we’re taking a pause from social media influencing:

  • Manufacturers solely need video now
  • Not sufficient time to do full-time running a blog and full-time influencing
  • Can’t earn cash on posts—solely sponsorships and affiliate hyperlinks

Sponsorship Execs:

  • May be profitable
  • Enjoyable to work with manufacturers you’re keen on
  • Number of work
  • Forming relationships with nice individuals

Sponsorship Cons:

  • They’ll dry up as a consequence of financial system or altering developments
  • You need to all the time be evolving to maintain attracting sponsors
  • They’re primarily asking for one factor: movies.
  • They’ll cancel your publish after you might have already accomplished ALL the work
  • They’ll make you reshoot content material for minuscule particulars
  • Fast turnarounds

Affiliate Hyperlink Execs:

  • You’ll be able to promote something you need or use
  • You don’t must have lots of followers to earn cash
  • You’ve got full artistic management over the way you share hyperlinks
  • You may be by yourself schedule

Affiliate Hyperlink Cons:

  • It takes a LOT of amount and repetition to develop an affiliate hyperlink enterprise
  • Earnings are normally not constant
  • The longevity of affiliate hyperlinks isn’t good

Our recommendation for individuals who need to earn cash influencing in 2024:

  • Go arduous with video (or regardless of the subsequent new characteristic/development turns into)
  • Select correctly if you wish to do excessive manufacturing or low manufacturing type
  • Select sustainable content material you get pleasure from making and might do time and again
  • Don’t take your self TOO critically

Ideas for creating wholesome boundaries:

  • Remedy is nice
  • Have a plan for whenever you come throughout poisonous individuals
  • Have a help system
  • Have conversations about your boundaries

Greatest recommendation—massive sister to little sister:

  • Create a backup earnings … construct one thing that’s TRULY yours
  • Social media earnings can range drastically from yr to yr. All the time be planning your subsequent transfer!

Voicemail query from Kate in South Florida: If we’re to go together with a settee, is a velvet inexperienced couch a stable selection?

  • Velvet is washable and extra forgiving however does get imperfections texture clever
  • Put a darkish sofa in a darkish room and a light-weight sofa in a light-weight room

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Episode 217 Transcript:

Emma: You’re listening to the Lovely Mess Podcast, your cozy consolation hear, and this week we’re sharing our experiences as social media influencers from the previous 10 years. We’re sharing how we grew our Instagram, how we earned cash influencing, our ideas for anybody who needs to get into social media influencing, and lastly, why we’re taking a little bit little bit of a pause from it in 2024. Must be fascinating, so let’s discuss it.

Elsie: Sure, needs to be an fascinating episode, however earlier than we get into that, Lady Scout Cookies. So, the explanation we’re all nonetheless right here is the true motive behind this podcast. So little Nova has been promoting Lady Scout cookies, so thanks to everybody who’s ordered. I’m gonna put the hyperlink on this week’s present notes once more in case you missed it. Or in case you’ve already eaten all of the packing containers. Simply kidding. Yeah, I’ve to place it on the market. I’m supporting my child. You perceive, proper? 

Emma: I feel it’s truthful. I’d talked about to somebody that Nova was gonna have a hyperlink on our present notes and stuff. They’re like, oh, it’s so unfair. Like they have been kidding, in fact, you recognize. However I used to be like, you recognize, although, she has form of constructed a little bit platform right here as a result of she’s been offering some a plus jokes, information, and meditations for fairly a while to our listeners. So I feel, yeah, purchase these cookies, individuals. 

Elsie: I feel her tip jar is well-earned.

Emma: Sure, I feel so too. 

Elsie: Yeah. And I’ve to say, she’s so pleased with being part of the podcast. And she or he all the time asks individuals in the event that they hear her half. If we ever meet somebody who says they hear, so it’s magical and I like it. Yeah, it’s superior. Okay, so on this episode, we’re going to cowl how we grew our Instagram to over 600k followers, why we’re taking a social media pause, and why we’re posting lower than we used to this yr. And the professionals and cons of social media sponsorships and affiliate hyperlinks. We’ll share every kind of every thing we learn about that and our recommendation for individuals who need to earn cash influencing in 2024. Like I’m going to share the recommendation of how I’d say it. If my very own child needed to be an influencer. On this present period, yeah, social media, as you in all probability know, isn’t our greatest ardour, however it’s one thing that we fell into. It grew to become a profitable a part of our profession for greater than 10 years. We have been early adopters of Instagram. We posted there every day for greater than 10 years. Let’s begin with like what we realized, and the way we grew our Instagram to over 600K followers. So we posted every day for greater than 10 years. A very powerful key ingredient is to publish regardless of the algorithm is prioritizing at the moment. So within the very starting, I don’t know if there like wasn’t an algorithm or if it was similar to you couldn’t see it and really feel it as a lot. To start with, it was a chronological feed, and so at that time, the primary driver is amount. So that you need to publish like each hour, as a lot as you’ll be able to to all the time be on the prime of, you recognize, individuals’s scroll. So posting rather a lot was the factor, and you recognize, that has modified. And now presently on Instagram, viral movies are, are the entire, like, universe of that app and you may develop. Final yr I had a viral video that grew greater than 100, 000 followers from one video and that does occur. It’s so value it. In case your principal objective is making an attempt to develop on Instagram, then posting a number of movies which have an opportunity to be viral, so, you recognize, like, go together with a sure format. 

Emma: Yeah, I’d additionally say, like, in case you don’t know what the algorithm’s favoring, you’ll be able to typically, like, form of choose it up simply from what it’s serving you. But in addition go on the Uncover web page, and there are specific packing containers on the Uncover web page which are larger than others. These are getting extra emphasis they’re nearly all the time movies. So, you recognize that the algorithm is favoring movies, you recognize. Additionally, observe individuals who appear to be rising and see what they’re doing clearly don’t copy their precise content material however in case you discover that they’re doing lots of tales and simply need you to know no matter you’ll be able to form of take a look at methods in that manner.

Elsie: Yeah I imply, clearly you by no means need to copy somebody’s precise content material, however you’ll be able to simply copy the method that individuals use for making good movies, and I feel it is best to, in case your objective is to develop, then I feel it is best to get your Data from people who find themselves doing simply that. Yeah, I feel I took a little bit course, really, about find out how to make a viral video. And I had a viral video, like, in a few weeks. And it was mainly like, give the start a hook, the place you see what you’re about to see extra of, and make your whole cuts manner shorter and it labored, you recognize, so I feel that making video content material is an incredible alternative in case you like it and also you’re good at it, and it’s one thing you’re desirous about, then it’s your second for positive. And yeah, in fact, the identical with TikTok. I additionally received all this, all of the followers I’ve on TikTok from one or two movies. It was a really fascinating experiment for me. I’m glad that I skilled it. It’s not one thing that I, at this level in planning to place much more power and focus into, however it’s enjoyable and I get it. When you’re an individual who’s similar to interested in the concept of creating movies, then discovering methods to make, you recognize, lots of movies without delay, make your workflow quicker, discover content material that, you recognize, is like simple and easy and sustainable so that you can make. I feel these are all issues to consider for positive.

Emma: Yeah. And I imply, I additionally suppose like, we’re gonna discuss monetizing largely from sponsorships and affiliate hyperlinks as these are the 2 principal methods, however I additionally suppose like social media is a extremely cool place to market no matter it’s you do as a artistic particular person, as a small enterprise proprietor, it truly is a cool alternative that didn’t exist earlier than social media was actually a factor. So I put that on the checklist of professionals. So in case you are a author who needs to advertise their books, like me. Great spot to be doing it. When you have, you recognize, a ceramics enterprise and also you need to be promoting extra ceramics in your Etsy store, it is a place the place you’ll be able to form of work on that. I don’t know if it’s worthwhile to be as anxious about rising, rising, rising in case you’re not going to be getting sponsorships or using affiliate hyperlinks. However I do suppose it’s a cool place to be advertising and it’s value some effort.

Elsie: I fully agree. When you’re like an writer or an artist, for instance, don’t fear about what number of followers you might have. Simply fear about like, making movies which have attain, the place you’re reaching new individuals. I’ve purchased so many books from scrolling TikTok. BookTok is one among my favourite issues about TikTok that like, retains me on there. It’s simply higher than Instagram. And it’s, like, actually entertaining, the movies that individuals make as authors and as readers. 

Emma: A few of my favourite Etsy outlets I discovered on Instagram. I noticed them making this stained glass factor, after which I purchased one, and, you recognize. So it’s a extremely cool place for that. However I wouldn’t fear a lot about massive numbers except you’re gonna be going after sponsorships. Simply take that strain off your plate in case you’re simply utilizing it to market. no matter work it’s that you simply do. 

Elsie: I fully agree. Sort of the one motive I can consider why it issues to have lots of followers is to realize sponsorships. And in case you’re not doing that, then similar to, strive to not care as a result of it’s not going to matter. So that is really like an overview level, mini-rant, Elsie needs to defend influencers. So that is like one among my issues, it’s one among my hills to die on. And one of many the reason why I’m like cautious, I haven’t even needed to say. Like we’re not doing social media as a lot anymore or the place it’s not an enormous deal to us as a result of I really feel like if I say that I’m going to get so many messages affirming that social media shouldn’t be good and like I’m glad you’re not going to be an influencer anymore as a result of I don’t like them. Yeah. Like simply this type of hateful vibe and likewise the best way that influencers are portrayed in books. And flicks, however largely books are alarming. 

Emma: Not my e book.

Elsie: Not in Emma’s e book. I’ll say Emma’s e book, I really feel such as you portrayed them as regular and nearly boring, which I discover to be very true. 

Emma: Thanks.

Elsie: And yeah, like, you recognize, they’re similar to, they’re chill. They’re simply individuals they’re doing a job. And the best way that lots of authors painting influencers is like I observed that they’ve to offer them another factor as proof that they’re an excellent particular person, which form of pisses me off. That sucks. It sucks that influencers are like, you recognize, it’s such as you instantly consider somebody who’s like a useless selfie particular person or one thing like that. Prefer it’s in someway much less of a noble career than, you recognize, different extra actual professions. And it’s one thing that girls, and undoubtedly influencers and bloggers must take care of always is, you recognize, these form of like actually ignorant stereotypes. 

Emma: Yeah, it’s ignorant. I additionally would simply say it’s form of lazy. It’s similar to a foolish joke. We’d wish to not give it some thought. So like, oh, these individuals simply take selfies wherever they go. They’re simply useless, simply lazy. Identical to, you recognize, I feel the primary joke for meals bloggers is like, they write two paragraphs at first about their journey to Italy or one thing, you recognize, and it’s like, it’s high quality. It’s a humorous joke, however it’s really fairly lazy. It’s like, oh, you don’t perceive what this business is. Like all time I’m like, oh, you don’t perceive what we’re actually doing. That’s high quality. It doesn’t actually matter. However influencers are literally like Elsie simply mentioned, I feel, actually rad, but additionally fairly regular and boring. There are people who find themselves simply, frankly, entertaining you for hours each single week.

Elsie: I need to defend them. Clearly, a few of my closest pals are influencers. We’ve been influencers ourselves for greater than 10 years. Not all the time, like, proudly carrying the flag of the phrase influencer. It’s form of, you recognize, I get it, it’s form of awkward, however like I don’t know. I simply, need individuals to know in case you haven’t met somebody or identified somebody personally in actual life, that it’s a very aggressive, hardworking discipline of labor. There’s a lot that you must do without cost. 

Emma: You may be verbally abused greater than any server I’ve ever met. 

Elsie: Yeah. The verbal abuse ranking may be very excessive, and the quantity that individuals anticipate from you without cost or similar to really feel entitled to learn about your life and your kids and similar to every thing.

Emma: The boundaries are odd.

Elsie: The boundaries are tough. 

Emma: Yeah, effectively, I feel too, like, influencers are people. A few of them are fantastic, good individuals. You gained’t meet a nicer particular person, and there are in all probability some whole asses on there too. I don’t know. I imply, they’re all people. 

Elsie: I’ve by no means had that have. 

Emma: I haven’t actually both, to be sincere. 

Elsie: I’ve met a whole bunch of influencers in my life, in all probability hundreds. Individuals are good. Yeah. 

Emma: I’ll inform you what I can’t defend as simply although, the social media platforms themselves. I’m not the most important fan and I do have just a few bones to choose with that, however that’s in all probability a distinct episode. However that I feel is a bit more like, perhaps there needs to be a little bit extra guidelines and rules round. I feel they’re coming as a result of I really feel like there’s even a lawsuit proper now with MEDA that’s form of about their youthful customers and a few issues they’ve accomplished to not shield them particularly round like younger ladies and physique picture and issues of that nature. I additionally suppose a few of the algorithms are geared, particularly in the direction of youthful ladies, however usually are perhaps similar to, perhaps they don’t have to be that addictive. Possibly they don’t must suck us in that manner and make us really feel so anxious on a regular basis. You recognize, perhaps there’s one thing a little bit bit damaged there. I feel most mother and father take into consideration this rather a lot as their children get to an age the place they’re like, ought to I allow them to have social media? You’re fascinated about its function in your life and whether or not has it been optimistic. And it’s, you recognize, a difficult factor. Trigger like I mentioned earlier, I feel it’s an important alternative for small enterprise homeowners, and creatives to have a strategy to market themselves that they didn’t have earlier than. I additionally suppose there are some drawbacks to it that I form of want the businesses, the massive corporations making the entire cash would put a little bit extra thought into for the general public. I feel that there may very well be a little bit extra there and I’d wish to see that sooner or later personally.

Elsie: Yeah. I feel that’s what legislation legal guidelines are for regulation, I feel is certainly coming in that area. And I feel the vast majority of individuals see an enormous want for that. 

Emma: Yeah. After which I additionally suppose it’s form of a little bit tousled that they don’t actually enable their content material creators to earn a living except they do it on the aspect by way of sponsorships and affiliate hyperlinks. And, you recognize, I’ll simply level out, so, you recognize, we have now a e-newsletter for Lovely Mess. If Elsie and I write a e-newsletter and ship it out to our checklist, it can go to the whole checklist. And a few individuals may not learn it or they may determine to unsubscribe. That’s as much as them. But it surely goes to the whole checklist. Or, you recognize, the e-mail firm that we use, we use Flowdesk. There are different ones, MailChimp, MyEmma, no matter. They don’t determine simply to ship it to a small fraction of the checklist that we’ve created. It goes to the entire thing. On our Instagram account, they determine who will get to see the content material that we put out. We don’t get to determine that in any respect. And if we don’t play by their guidelines and do the issues that they need us to do, the addictive issues that their algorithm likes, individuals gained’t see our content material. And I feel that’s a little bit tousled for content material creators, so I’m not an enormous fan of it. I feel there may very well be a extra blissful medium someplace 

Elsie: Yeah, you must go together with the principles that they make and I feel you might have to have the ability to settle for that. Everyone knows there’s nothing extra annoying than listening to an influencer complain about Algorithms, you recognize, and it’s like, yeah, all of us ceaselessly do this as a result of we simply do. However yeah, it’s like a lazy river, it’s like you must swim in the proper course always otherwise you’re fucked. Okay. I imply, you could possibly outs swim it, however you’d get drained. Okay. So now let’s discuss, like, why we’re taking a little bit extra of a pause from social media influencing. So we’re undoubtedly not quitting Instagram. Let me simply make that clear. It’s not gonna be thriving as a result of we’re not gonna publish, like, movies as a lot proper now, and I feel that the one strategy to be thriving proper now’s posting lots of movies, however yeah, I feel that we will present up a little bit bit extra if you wish to be like in our internal circle, although, the place to do this is our podcast. The subsequent place after that’s our weblog, and the following place after that’s our e-newsletter, and the farthest chance is social media as a result of it’s simply not what we’re into. So let’s discuss why. Initially, our journey with sponsorships. So for lots of years, we did Weblog posts and social media sponsorships. 

Emma: At first it was form of an add-on. 

Elsie: Yeah, at first it was like a weblog publish and then you definately point out it in your Instagram. So it was such as you simply take one of many footage and also you write a caption and that was all that it actually was. After which it grew to become, typically individuals would ask for simply the Instagrams. Then extra just lately, most individuals began asking just for Instagram. That was form of a tragic time for us as a result of we love running a blog and we’re actually good at it. For lots of merchandise, writing an extended weblog publish would profit them a lot multiple Instagram for in the future would.

Emma: So far as our skillset, and like what we’re good at. 

Elsie: And, you recognize, some individuals nonetheless did it, however it simply grew to become just like the development, you recognize, no matter businesses are asking for is what manufacturers are getting. They usually simply began asking just for social media movies. After which within the more moderen years, it grew to become simply movies. They solely needed reels, and at that time, that was undoubtedly the place we have been hitting our burnout wall, as a result of it’s lots of strain to make sponsored reels that do effectively with, you recognize, the concerns of just like the algorithm, the size, the exhibiting the merchandise, making it like a pure. Additionally, the video was by no means our principal expertise or our prime expertise.

Emma: I’m extra of a photographer or videographer.

Elsie: Yeah, like we get pleasure from it, however we’re not like glorious at it like the best way some individuals are. So I feel that that’s undoubtedly one of many the reason why we began to get fewer sponsors, we simply know that in 2022, we received, like, in all probability half of the gives that we received in 2021. After which in 2023, it received even worse. Then by the top of 2023, we received some fairly good gives through the holidays. And we simply mentioned no to them as a result of we weren’t within the headspace anymore. And we have been like, really, we’re good with like form of phasing this out. And now it’s not that we wouldn’t take a sponsor, however we in all probability wouldn’t take a sponsor. 

Emma: Nicely, and you recognize, this autumn is lots of when some larger ones come as a result of they’re utilizing the top of the yr funds and there’s vacation time so there’s extra advertising funds anyway. And for us, we simply do have much less time college begins to shut, you recognize, there’s vacation stuff to do with children and that’s a precedence for us as we’ve talked about earlier than. So it simply makes it that if it’s worthwhile to be a workaholic in December, it simply doesn’t suit your life anymore. 

Elsie: Yeah, like, I cherished this December. We stopped working, I don’t know, round, like, the fifteenth to the twentieth, someplace in that zone, and we didn’t work once more till the brand new yr, and, I imply, I did, I labored, like, in all probability for, like, 20 minutes a day. That’s nothing in comparison with working full-time. And it was nice, I imply, We scheduled posts forward, so we nonetheless had stuff going up, however, yeah, having that form of flexibility is one thing {that a} full-time social media creator isn’t going to have in December. So, that was immense, like, that’s an enormous improve to our life-style at this level. So, yeah, we’ll speak extra concerning the professionals and cons. Okay. So, video content material, yeah, that’s one of many the reason why I like doing it. I assume what I need to clarify to individuals Is that if you consider like all of your favourite social media influencers, like take into consideration like three, okay? Identical to give your self a minute to think about three individuals who you’re keen on following on social media, and it’s very probably that none of them may have web sites that they replace every single day. Social media influencing is its personal profession and running a blog is its personal separate profession and there are very only a few individuals who do each full-time. We have been doing that for a very long time greater than 10 years however the motive we have been ready to do this is as a result of we had a staff and we had lots of help. So it’s not one thing that I feel we ever would or might or would need to attempt to do alone. So, yeah, once we had an opportunity to just do running a blog, we form of jumped for that as a result of it’s extra sustainable. We talked about that within the final episode. And it’s simply extra what we get pleasure from. Social media is extra of a hamster wheel, I can’t say the phrase hamster wheel sufficient after I discuss social media.

Emma: We all the time name it that behind the scenes, we’re all the time like, we gotta get off this hamster wheel. 

Elsie: It truly is. It’s like you must run so quick to maintain your wheel spinning, you recognize, simply to maintain the cash coming in and, you recognize, preserve the content material going out. And, you recognize, you’re going to be doing all of that with a ton of verbal abuse coming into your DMs, individuals questioning, like, you recognize, your ethics and, like, your ethical fiber as a human and issues like that.

Emma: And why you’re not writing about present occasions whenever you’re not a journalist and perhaps haven’t even heard about it but since you’re simply doing all of your job and taking your children to highschool. You’re like, I don’t know. So, there’s all these issues too. So once we say hamster wheel, perhaps we should always clarify that a little bit extra and like passive earnings as a result of I feel to us, it’s apparent, and doubtless most listeners it’s. So after I take into consideration passive earnings, what I imply is I make some piece of labor after which I make earnings off of it for an extended time period, perhaps not perpetually. So the time that I, you recognize, spend shouldn’t be related to my work. So after I work for somebody, if I’m an worker someplace, my time and my fee are form of related, proper? So I’ve to indicate as much as work to receives a commission. Hopefully, you might have an excellent employer who offers you sick days and issues of that nature. However usually, in case you don’t present up in case you don’t put your time in, you don’t receives a commission. That’s the way it works. So passive earnings is the other of that. You create one thing and then you definately attempt to earn a living off of it for a very long time. So individuals do that in all kinds of various methods. The primary manner the funding world that individuals discuss is like proudly owning properties and being a landlord. I feel you can too do it with digital merchandise or different forms of merchandise that you would be able to promote time and again. For us, running a blog is turning into increasingly more of a passive earnings as a result of we attempt to write weblog posts which are going to be on the prime of the search for a very long time and are going to be helpful to individuals for a very long time. So we will earn a living from our CPM-based advertisements on these pages for years into the long run, probably. And it’s not completely passive. We now have to maintain our web site up to date. We now have to be sure that our web site has good internet hosting doesn’t go down or remains to be very usable. You recognize, if we didn’t contact it for 5 years, like actually in any respect, that in all probability wouldn’t be good. I doubt the well being of our web site can be good, but when we’re capable of do lots of the work, you recognize, upfront after which simply form of preserve it, then it turns into passive earnings. Social media doesn’t actually provide the similar alternatives for that proper now. Possibly this can change sooner or later, I don’t know. However in the mean time, sponsorships and affiliate hyperlinks are your principal methods to earn a living, and that form of kind of expire slash is tied to your time. So if I make a extremely cool sponsored publish, let’s say it’s a reel, I receives a commission no matter I used to be contracted you recognize, we’ve agreed to a value, they pay me. My reel goes up. That’s that. Now, if I would like to make more cash, I must go discover a new sponsor or make one other piece of content material for that sponsor or no matter else. I’m not going to make more cash sooner or later off of that reel. It’s a accomplished deal. Even when it goes viral, it’s not essentially going to make me more cash simply immediately as a result of it doesn’t have advertisements on the web page. There’s no manner that social media enables you to do this. That’s simply not an possibility proper now. Affiliate hyperlinks are form of the identical manner. If I put these in a publish on my grid, or if I put them in my tales, tales particularly, it can expire. Even grid posts, even when they go viral, over time, they’re simply not one thing individuals click on on or click on by way of. So these affiliate hyperlinks aren’t going to maintain incomes me cash essentially. 

Elsie: No, I’ve had a number of occasions after I stopped posting affiliate hyperlinks and it goes down so tiny to love mainly nothing whenever you’re not posting them repeatedly every single day. Okay. So I put down some professionals and cons. So we’ll do sponsorships after which we’ll do affiliate hyperlinks as a result of yeah, I feel similar to explaining what it’s love to do the job would assist inform people who find themselves, like, fascinated about it, or, you recognize, you recognize somebody who’s making an attempt to get into it. And lots of occasions you don’t know the professionals and cons till you’re, like, doing it, which is unlucky. Okay, so sponsorship professionals. It may be very profitable. There have been occasions when our sponsorships made greater than every other a part of our enterprise, and they could be a massive one. It may be actually enjoyable to work with manufacturers you’re keen on. A number of the proudest occasions in my early running a blog profession have been getting sponsorships for manufacturers that have been cool to work with.

Emma: Yeah. That you just idolize. That’s like enjoyable. 

Elsie: Yeah. You get to do an enormous number of work. So we’ve accomplished social media posts, in fact, and weblog posts, however we’ve additionally accomplished paid occasions. We’ve accomplished this factor referred to as SMTs, which is sort of a satellite tv for pc media tour, the place you want, you be on the information. We did one, like holding Kahlua bottles and stuff, and we did like seven or 10 information interviews in a row throughout the nation. Typically individuals would simply pay us to do like a Pinterest pin. There’s simply an enormous number of methods individuals can sponsor you. Or are there any extra professionals you need to add? 

Emma: I feel it may be enjoyable to love work with, like we’ve had some relationships that developed over time that have been actually optimistic, like simply very nice individuals both on the firm or on the company that labored with the corporate. So that may be a professional too. You will discover simply very nice folks that you find yourself working with. 

Elsie: Sponsorship cons. To allow them to dry up immediately as a consequence of financial modifications. It occurred through the pandemic. There are even seasonal funds modifications the place this time of yr individuals gained’t get as many sponsorships, and when you’ve got main bills, you may be in a foul place if that’s your principal earnings. You all the time must preserve evolving to maintain attracting sponsors, so it’s enjoyable to evolve when it’s your selection and whenever you need to, however whenever you discover one thing that you simply’re good at, that you simply get pleasure from doing, after which it simply now not works, that’s irritating. And whenever you really feel the strain to do issues that you simply wouldn’t ever select simply to maintain attracting sponsors, that’s difficult. After which, for us, lots of it was movies in recent times, the primary factor sponsors ask for is movies. And we simply discovered them not as enjoyable, simple, or pleasurable to work on as weblog posts and picture content material up to now. After which, that is one thing that I feel lots of people don’t know, that I would like individuals to know, particularly in case you’re simply stepping into it. However manufacturers can cancel your publish after you’ve already accomplished all of the work. And that does occur form of ceaselessly. 

Emma: And you may have a contract, however you recognize, on the finish of the day, if somebody breaches a contract, your choices are to sue them, which prices cash, or I don’t know, publish about it on-line. However I feel that’s dangerous for a complete bunch of various causes.

Elsie: Yeah. And lots of occasions your publish will fall by way of, this is quite common whenever you’ve already put in half of the work. So simply to even safe a publish and begin a contract, you normally must current a full idea. And typically, you recognize, you set lots of work into that. After which, you recognize, they cancel the publish after that, or they are saying perhaps, after which it turns right into a no. So I feel it’s necessary to know that there’s lots of additional work, like, for each sponsored publish that goes up. There are numerous extra that fell by way of, the place you kinda midway began it after which didn’t get to finish it. Additionally, manufacturers can ask you to reshoot your content material for minuscule particulars, like minuscule particulars.

Emma: Yeah, issues that matter to them, like, you recognize, exhibiting the model label extra or one thing of that nature. 

Elsie: Yeah. Like, I’ve heard of individuals having to reshoot off of, like, having the mistaken shade of nails, or they didn’t just like the outfit they have been carrying, or issues like that, and it’s form of similar to an opinion towards an opinion, and finally, since they’re the one holding the carrot, you must do, you recognize.

Emma: Carrot it’s the paycheck.

Elsie: Yeah. In order that’s undoubtedly a con reshooting is quite common. And for me, it was like all the time very irritating after I felt like I had already accomplished one thing and checked it off my checklist after which got here to search out on the market’s like a method you mentioned a phrase that they didn’t like or one thing like that. And you must do the entire thing once more. It should soften your mind. 

Emma: One different con I’ll say is that, and this isn’t all the time, however typically they’re form of fast turnarounds as a result of they may have, you recognize, some form of marketing campaign they’re operating, or perhaps they’re having a sale on their web site or one thing of that nature. It’s well timed. You recognize, they’re doing their spring content material and so they is likely to be mailing you a product that’s going to be featured in your sponsored content material. And so it takes time. It comes within the mail. After which you must shoot it after which you must get approvals and that takes time. You’ll be able to’t simply, you recognize, perhaps they’ll approve it in an hour, however in all probability not, there are people too who’ve work hours. So then there’s that. After which if there are any modifications, so on and so forth. So it simply makes it the place you form of must be a little bit bit on name as you’re doing a sponsored piece. And that was rather a lot simpler earlier than I had children as a result of now my schedule is much more depending on, you recognize, if somebody has a sick day or if daycare is closed or one thing like that, then I simply can’t actually work or I’ve to inform my accomplice he can’t work in order that I can get my factor accomplished, which is, you recognize, one thing you do. But it surely’s simply, you recognize, a factor that’s a little bit bit, it’s much less versatile. Life is rather less versatile as you do sponsored content material that has fast turns. They usually are likely to, and it is smart why they do, they’re not being imply, it’s simply the way it works, you recognize. 

Elsie: Like think about that you’re about to go on trip, so that you full your whole work, flip it in, after which whilst you’re on the airport, you get an e mail that asks you to do one thing else that you would be able to’t do anymore, like that’s the kind of irritating factor that occurs fairly typically in that sort of labor. After which it’s like, you’ll be able to attempt to negotiate. You’ll be able to attempt to rise up for your self and it typically works and it typically doesn’t. 

Emma: Or you could possibly attempt to transfer the date. But when they’re having a sale or they’re, you recognize, if it’s one thing well timed for them, it could not work. So yeah, it’s simply difficult. 

Elsie: Okay. So let’s speak a little bit bit about affiliate hyperlinks. The most important platform is named LTK up to now it was referred to as reward type, however now it’s, I feel it’s formally solely referred to as LTK. Additionally, the Amazon associates program is a really massive program as effectively. So these are the primary two applications that we have now accomplished and been concerned with. In order that’s simply the primary ones that we’ll discuss trigger there’s in all probability 100 extra. We simply don’t have expertise with them. So affiliate hyperlink professionals. Nicely, okay first I ought to say, that there are individuals who make a top-level full-time earnings from affiliate hyperlinks. It may be very profitable, however I feel it’s form of like sponsorships. You need to do an enormous quantity of buildup earlier than you get to that time the place you’ll be able to earn that like a health care provider’s wage. So that you do must put in normally a yr or years of labor. Both manner, to have the ability to construct up thus far.

Emma: It’s a ability too, as a result of primarily what you’re doing is promoting, proper? You’re recommending merchandise that you simply like and also you’re promoting it to your viewers. So one, you’ve constructed an viewers, two, you’ve constructed belief with them, and three, you’re good at promoting. And never everybody’s naturally good at promoting. And also you’re additionally promoting on platforms the place you’re making like movies of the issues or you recognize. There are only a lot of expertise concerned that I feel individuals don’t know. 

Elsie: The extra snug you’re with promoting, the extra profitable you’ll in all probability be with affiliate hyperlinks. 

Emma: Which is why I’m doing so good promoting Nova’s Lady Scout cookies as a result of I actually imagine in it. 

Elsie: Sure! Okay, affiliate hyperlink professionals and that is type of like evaluating it to sponsorships a little bit bit. The primary professional is I really like that you would be able to promote something you need to, something you select. So the cool factor about it’s, like, whenever you work in sponsorships, you’ll be able to spend lots of time making an attempt to attend for a dream sponsor, making an attempt to draw a dream sponsor, you’re posting about them, like, hoping they’ll discover you, issues like that. However with affiliate hyperlinks, even with a small following, you’ll be able to go forward and simply begin promoting no matter factor is, you’re keen on this sure sort of pan or this sure sort of curling iron or no matter. You’ll be able to simply begin promoting it and making a living, you recognize, irrespective of what number of followers you might have. Yeah. That’s an enormous alternative there and with viral movies, it really works nice as a result of it doesn’t matter what number of followers you might have anymore. It simply issues if you may get your movies viral. 

Emma: And I feel to indicate the product in like a light-weight the place individuals are going to search out it fascinating. So exhibiting how nice the curling iron is, or I watch lots of content material about organizing and I’m like, Oh, this factor that goes underneath the sink that holds all of the, you recognize, I’m like, I see you’re exhibiting me precisely why I would like this. And you recognize, Yep. So it’s such as you’re doing an important job promoting it to me. So that you’d be good at that. 

Elsie: Completely. Yeah. So you’ll be able to earn cash with fewer followers. One other factor that’s cool about affiliate hyperlinks is you might have full artistic management over the way you share your hyperlinks. When you work with the model, they’ll in all probability ship you a short. They’ll ask you to, like, do, like, a spring theme or do a Christmas theme or no matter their entire factor is at that second. They’ll ask you to observe sure specs, and in case you do affiliate hyperlinks, you are able to do it nonetheless you need, which is less complicated as a result of lots of occasions nonetheless you need is simply what you’re already doing at your house. So it similar to takes out lots of steps of getting to love match sure, like whenever you watch sponsored posts you in all probability don’t know, however individuals are checking lots of packing containers even of what phrases to make use of. What colours they’re allowed to put on? 

Emma: The size of the video. 

Elsie: Sure. What sort of music, and whenever you do affiliate hyperlinks, you’ll be able to select all of that stuff or similar to form of not care and do no matter you have already got happening, which I like. After which one other factor I like about it’s that it may be by yourself schedule. So if it’s January when you might have probably the most time, that’s not a time of yr when lots of sponsors are reaching out. You could possibly have, you recognize, January be your greatest month of the yr that you simply make affiliate content material. And it wouldn’t matter, you recognize, and you can too make content material forward for different elements of the yr with out having to fret about if it’s going to be accepted or not since you’re the one one approving it. So, it’s just a bit extra, like, versatile and environment friendly. And I’ll say that LTK Is a big alternative. There are many individuals who make greater than 1,000,000 {dollars} a yr on LTK, however I don’t suppose it’s like simple by any stretch of the creativeness. I feel it’s actually, actually arduous. 

Emma: We don’t make 1,000,000 {dollars} a yr.

Elsie: No, it’s not. It’s not us. It’s not us. Yeah. It’s doable although. Okay. So affiliate hyperlink cons. So right here’s what we expect is unhealthy about affiliate hyperlinks. Yeah. It takes lots of high quality and repetition to develop your corporation in any respect. So the commissions, you’ll get commissions for every thing you promote, however they’re tiny and it takes a very long time for them to construct up. So whenever you first begin, you may need every week the place you earn like 27 {dollars} and that might be like an enormous week for you of working rather a lot. And that sucks. Like, that’s a con for positive. And you recognize, you’re doing it within the hopes that by You recognize, you’re following a mannequin that may very well be extra profitable sooner or later, however there’s not a assure of that. And you must put in lots of work without cost. One other factor that’s con is that the earnings usually are not constant. So that you don’t have management. There are lots of manufacturers on LTK the place the commissions go up and down. So that you is likely to be doing so effectively, like sharing the garments to procure from Madewell, however then they may flip their fee all the way down to a decrease degree once they have an enormous sale, which additionally occurs to be whenever you promote probably the most stuff as a result of it’s simpler to promote throughout an enormous sale, and that’s one thing to remember is that you recognize, it’s extremely inconsistent, and it’s actually like a amount technique. You simply must be placing out enormous portions of affiliate hyperlinks to earn bigger portions of cash. The opposite factor is you must be snug promoting on-line and have a knack for it. There are individuals on TikTok who you’ll be able to inform this, like their entire factor all day, every single day, they’re like promoting vacuums and little cleaners and little, you recognize, these little scrub brushes which have an extended neck for some motive, like issues like that, you recognize, and so they simply make tons and tons of movies, publish the identical movies time and again. And it’s working for them. So I feel that it’s one thing that must be one thing that you simply had time put aside for and area in your life to be like all the time analyzing and form of maintaining with these methods. 

Emma: Yeah. I feel form of like our weblog, how we have now our personal little technique with it, and other people from the skin wanting in, we talked about this within the final episode, may not get it. I feel it’s related typically with an affiliate you may take a look at somebody in case you observe them very constantly You is likely to be like that is so repetitious however in case you’re like an off-the-cuff follower, it in all probability doesn’t really feel that manner and also you’re in all probability extra probably to purchase to be sincere as a result of I purchase stuff from individuals’s affiliate hyperlinks on a regular basis, and it’s normally very random It’s similar to, I’m like, Oh yeah, I do want that, click on. 

Elsie: I imply, I all the time purchase issues from hyperlinks. If I’m like gonna take a look at, I feel it’s like a pleasant factor to do ’trigger they’re working actually, actually arduous for the cash. It’s not a simple job. I don’t know if I might say which one I feel is more durable. They’re each arduous. We undoubtedly made more cash from sponsorships by way of the years. When you simply need like our clear disclosure. So that is the recommendation I’d inform my very own children. In the event that they need to change into an influencer in 2024 once they’re too younger and so they’re not even on social media, don’t fear, they’re not saying they need to do something like that. 

Emma: No, nobody’s engaged on her, her Lady Scout cookie objective.

Elsie: They need to be like an artist and a princess. However simply in idea, if somebody who was near me requested me like, do you truthfully suppose I ought to do it? And I believed that they had a knack for it. You recognize, I’d be encouraging in some methods. Like, I feel that Influencing has developed rather a lot first by way of the years. There are issues that we by no means even thought can be a possibility that changed into an enormous alternative afterward. And lots of occasions our work snowballed into different tasks and there was, you recognize, and it was thrilling and it was enjoyable. It was artistic and I’ve no regrets about what we did with our profession in our twenties and thirties, however I’d give them the warning that that is work that doesn’t have good longevity. It’s not passive earnings. There’s nothing about influencing that I’d name passive earnings. It’s like exhausting work that you must preserve working arduous perpetually to maintain incomes cash. 

Emma: You do get to be your individual boss in lots of methods. Yeah. So like, that’s cool. However no, it’s not passive. 

Elsie: In idea, in case you have been profitable, you could possibly rent an assistant or a staff to make it extra passive for you, however it’s all the time going to be one thing that somebody has to maintain some wheels turning to maintain incomes cash. So yeah, that’s the factor that I feel is simply the most important draw back of social media influencer work, after which clearly, like, simply the dearth of respect and human decency that you simply obtain is fairly tough.

Emma: That’s the primary factor I’d say, is like, I feel sure persona sorts may be on-line greater than others, and I don’t imply that as any form of diss to any explicit persona sort. I simply suppose the web could be a little little bit of a harsh place. And so for some individuals, I don’t suppose it’s a wholesome place for them to be on a regular basis and also you form of must be on-line rather a lot if you wish to earn a living on-line, it’s worthwhile to perceive what’s happening on social media, what the algorithm needs and like maintaining with, in case you’re doing affiliate hyperlinks, all of the gross sales and various things that the businesses that you simply love are doing sponsorships, it’s worthwhile to perceive like what content material goes to do effectively along with your viewers and the way it’s going to suit along with your sponsors and so forth and so forth. So that you’re simply gonna must be on-line rather a lot. And in case you don’t need to be on social media on a regular basis, then this isn’t going to be an excellent job for you. It’s going to make you are feeling unhappy and anxious. However I feel some individuals are completely high quality with it. They’re capable of have, like, these actually cool boundaries with it and simply, you recognize, like, That is my job, I do it and I get off. And other people say what they need to say and I don’t actually care. And it’s like, that’s cool in case you received that going, then you definately’re good, you’re golden. 

Elsie: I feel that you simply simply must proceed with the warning and the warning that somebody informed you this isn’t a simple job. Like, I simply don’t like that it’s portrayed as a simple job, as a result of it’s simply form of not. Possibly in case you have been like a star, or so like, okay, think about in case you’re like a B checklist celeb who already has a pair million followers or like 10 million followers. For them, I feel, an influencer aspect job is form of a no brainer as a result of they have already got an agent. They don’t must construct a following. I feel that for them, it may very well be perhaps considerably of a simple profitable job. And I see why lots of them do it, I completely get it. I feel that that’s additionally a part of why we don’t have as many sponsors as we used to as a result of lots of B-list celebrities type of like took over influencing, which is nice for them. I genuinely am so blissful for them. However for individuals who have to start out from scratch, it’s lots of work, like most individuals, it takes years to construct a following, and the quantity that’s thought of a robust following goes up each single yr. So it may be like a carrot that you simply’re chasing perpetually. 

Emma: Yeah, it may be.

Elsie: So let’s go on to the positives. So that is the recommendation that I’d give to individuals if you wish to earn cash influencing in 2024, both you’re already doing it and also you need to perform a little extra otherwise you need to begin, right here’s our recommendation. The very first thing is to go actually arduous with video or no matter new characteristic turns into the following development after that, however proper now it’s undoubtedly video. I feel if you wish to develop an even bigger following, you form of must publish movies repeatedly and no matter frequency that you simply’re capable of and get into some extent the place you get pleasure from it or it’s enjoyable for you the place you recognize, it doesn’t really feel such as you’re simply checking packing containers. It feels such as you’re constructing one thing that you simply get pleasure from.

Emma: Yeah, you gotta discover your manner with it. 

Elsie: The subsequent factor I’d do is select very correctly if you wish to do a excessive manufacturing type or a low manufacturing type. After I watch on Tiktok, the individuals who do the movies the place they’re speaking and placing on make-up, It appears to be like form of simpler than lots of the movies we’ve accomplished the place, you recognize, you’re like portray a complete room or one thing on digicam. Like, select very correctly which one you suppose you’d be capable to do repeatedly time and again. You recognize what I imply? Once you’re establishing your factor, I feel it’s good to decide on one thing that you could possibly do with very excessive frequency. 

Emma: Yeah. And I’ll say that’s form of arduous as a result of I by no means would have guessed that in 2008, or 2009 after I began my first meals weblog, I nonetheless proper now in 2024 would love meals running a blog. Like truthfully, that’s simply fortunate. Yeah. So, you recognize, do your finest with it, however it’s form of arduous to foretell the long run. Typically our pursuits change. We’re all simply people, and so that you form of must let your self do this. 

Elsie: I agree, and I’ll say I’ve identified tons of people that fully modified course. My greatest recommendation, that is like massive sister to little sister, crucial takeaway of this episode, so please hear. I encourage of you. If you’re somebody who works in social media, create a backup earnings, and construct one thing that’s really yours. Social media earnings can range drastically from yr to yr. You recognize, we don’t know what’s gonna occur with the financial system. With, you recognize, our personal fame or different issues, like there’s a number of issues that would occur sooner or later that may not be nice in your influencer enterprise. I’ll say our social media was the primary leverage that we needed to launch seven profitable apps all through the 30s, which was its personal arduous enterprise with its personal journey, however I’m so glad that we constructed different incomes on the aspect, you recognize, and we didn’t solely depend on sponsorships as our principal earnings. 

Emma: Yeah. And simply usually, in case you’re in an period the place issues are going effectively for you financially, then like study private finance. If that hasn’t been part of your background, perhaps you already realized all that. Possibly your mother and father taught you, perhaps no matter. Superior. You’re good. If not, get some books about it. Try Ramit. He does, I’ll educate you to be wealthy. There are all kinds of different assets to mainly make investments your cash and discover methods to make your cash give you the results you want as a result of there might come a day when your corporation dries up or modifications in drastic methods or your priorities change as a human and also you’re going to need to just be sure you invested your cash correctly alongside the best way.

Elsie: Yeah, we’d have been so screwed when our sponsorships dried up, if that have been our principal and solely earnings. So, earlier than we wrap up our social media recommendation, we thought we’d simply share some ideas for creating wholesome boundaries as a result of lots of being profitable at social media is having the longevity and psychological well being to maintain no matter might come your manner. So, inform us a few of your ideas Em. 

Emma: Nicely, remedy’s nice, so I extremely suggest that. So only for the file, any work setting may be form of poisonous. It’s not that we expect social media is the one one. I’ve had pals who had actually horrible workplaces, horrible bosses, who have been verbally abusive to them and issues like that. I simply suppose you form of must know social media. That may for positive occur. Simply put together your self with a plan for the way you’re going to deal with it when it does. And it could occur in different places too. In order that recommendation is for anybody actually. So yeah, remedy is absolutely good. I feel too, like discovering your self assets, in case you are typically a little bit little bit of a individuals pleaser, which I feel nearly everyone seems to be to some extent, some greater than others. Sort of have to search out some books, assets, pals, and family members that you would be able to speak to, and set your self up a help system as a result of the extra profitable you’re on social media, the extra you should have individuals who dislike you, who dislike the content material you make or assault you personally, or, you recognize, suppose that you simply’re a foul particular person or, you recognize, you’ll run the gamut of issues they’ll say to you the extra profitable you’re. So that you’ve received to have some boundaries in place for the way you’re going to deal with that, the way you’re going to let it make you are feeling in case you’re going to let your self have breaks, issues of that nature. After which, I feel too, whenever you’re doing sponsorships, setting wholesome boundaries out of the gate as you’re employed with individuals, whether or not it’s an worker or whether or not it’s a sponsor. So issues like contracts may be very useful. However I additionally suppose simply having conversations round what number of occasions you’ll reshoot one thing, what occurs if, you recognize, this or that situation may come up by no means hurts to ask questions. It’s not awkward. It’s okay to say, what ought to I do in case you don’t pay me after 90 days? What recourse will I’ve? See what they are saying. There are all kinds of various areas that I feel we have now to guard ourselves and have boundaries. 

Elsie: Yeah, we hope this episode was useful. So we have now a voicemail query, so let’s go forward and play that. 

Voicemail: Hey Elsie, hey Emma, that is Kate from South Florida. We’re shifting again as much as being your loved ones, within the Tampa Bay space, and we have now purchased an paradoxically like a pseudo-historical house alone home. Full with just like the third ground as much as the attic end scenario. My query, nonetheless, is we have now all the time gone with a extra conventional, very, very washable couch scenario, and this home screams historic colours like greens and I imply, I feel actually browns and wealthy woods. We now have stable oak all through the home. So my query is that this if we’re to go together with a settee and we have now by no means gone with shade is a velvet inexperienced couch. A stable selection and is it technically form of impartial as a result of I feel it may very well be after which I assume actually the livability. We now have a big doodle and a 4-year-old. Yeah, you might have lots of expertise with coloured sofas and velvet. So please give me your heads up as to what you guys suppose.

Elsie: Hello, Kate. Thanks a lot for this query. That is actually enjoyable. Your home sounds superb, by the best way. I’m excited to see it. Ship us an image. So in case you haven’t already ordered, I’ll inform you what I feel are the professionals and cons of a velvet sofa. So my private favourite pet-friendly sofa is leather-based. I really like leather-based couches, however I do know that perhaps you’re vegan, or perhaps you similar to don’t just like the look of leather-based. I feel that velvet is nice. I feel that it’s washable. It’s fairly forgiving. It’s extra forgiving than linen or one thing like that. But it surely does get imperfections, texture imperfections, after which sagginess, I’d say is like the primary factor {that a} velvet sofa can get, which I feel in case you’re a pillow particular person may be okay. My opinion of the way it appears to be like finest is sort of a darkish sofa in a darkish room, a light-weight sofa in a light-weight room in order that it blends. I feel whenever you put it on excessive distinction, then you definately’ll see these imperfections extra. 

Emma: I’d agree. I additionally would, I’m positive you already really feel this fashion, Kate, however you recognize, with canines, with children, life, you recognize, it’s simply going to mess up your stuff. It’s a part of it. So embrace the pillows and the throw blankets and, you recognize, purchase, the cleaner. What’s the one, Folex? I really feel like that one’s actually good with canines. Not hair, however like different, different messes. And personally, I feel a inexperienced velvet sofa sounds superior, so I’m into it. 

Elsie: Yeah, I had one at an Airbnb. I by no means had one in my house, I don’t suppose. Yeah, I feel they’re fairly. 

Emma: Airbnb, that tells that it in all probability holds up fairly effectively. 

Elsie: I say go for it. All proper! Okay, let’s cross it over to Nova for her section. Hey Nova, what do you might have for us this week? 

Nova: A truth. 

Elsie: A truth? Okay, I’m excited. 

Nova: Do you know the primary Olympic Video games have been held in historical Greece? 

Elsie: Whoa, that sounds actually cool. I want I might see it. 

Nova: Yeah, I feel it’s cool. 

Elsie: Thanks, Nova! 

Nova: Bye, I’ll see you subsequent week.

Elsie: Thanks a lot for listening. We had a lot enjoyable sharing about our social media period. We might love to listen to your strategies for matters for future episodes. Ship us an e mail at along with your request. And subsequent week we will likely be again with an absolute banger rewatch podcast. It’s going to be Harry Potter week subsequent week, so we are going to see you then.


By Tina T

Hi I'm Tina, a website author with an unmatched passion for her craft. With an unwavering commitment to quality, she combines her love of design and writing to create captivating online experiences that leave users amazed.

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