For Quick Launch:
January 16, 2024
Nicole Perreira 202-483-7382
Sarasota, Fla. – Sarasota diners simply may assume twice about chowing down on fried rooster after they see—and listen to—“Hell on Wheels,” PETA’s guerilla-marketing marketing campaign that includes a life-size rooster transport truck lined with photos of actual chickens crammed into crates on their approach to a slaughterhouse, full with precise recorded sounds of the birds’ cries and a subliminal message each 10 seconds suggesting that folks go vegan. The vexatious automobile will debut outdoors Brick’s Smoked Meats on State Avenue earlier than shifting on to confront diners at Knick’s Tavern & Grill, Scorching Chickn Kitchn, Popeyes, Fork & Hen SRQ, PDQ, Slim Chickens, Basil’s Flame Broiled Rooster & Ribs, and Chick-fil-A.
When: Thursday, January 18, 12 midday
The place: Exterior Brick’s Smoked Meats, 1528 State St., Sarasota
“Behind each barbecued wing or bucket of fried rooster is a once-living, delicate particular person who was crammed onto a truck for a terrifying, depressing journey to their demise,” says PETA Govt Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an attraction to anybody who eats rooster to do not forget that the meat business is merciless to birds and the one variety meal is a vegan one.”
PETA—whose motto reads, partly, that “animals are usually not ours to eat”—factors out that Each Animal Is Somebody and gives free Empathy Kits for individuals who want a lesson in kindness.