2022 was the primary yr the Kia model outsold Hyundai in Australia. If the primary few months of 2023 are any indication, it mightn’t be the final.

Kia offered 6403 automobiles within the month of March, up 5.8 per cent on the identical month in 2022. With 18,409 gross sales throughout January, February, and March, it’s up 5.5 per cent year-to-date.

Hyundai, in distinction, offered 5369 automobiles throughout March, down 17.6 per cent on the identical month in 2022. Its 16,682 gross sales to date in 2023, it’s down 3.5 per cent year-to-date.

Kia has bested its in-house rival – each manufacturers are a part of the broader Hyundai Motor Group – each month this yr.

Within the first quarter of 2023, Kia has offered 18,409 automobiles towards a tally of 16,682 automobiles for Hyundai.

Hyundai Kia
January 5809 6006
February 5504 6000
March 5369 6403
Whole 16,682 18,409

Final yr, Hyundai gross sales slumped by 22.7 per cent to 73,345 gross sales, whereas Kia’s rose by 15.4 per cent to 78,330 models.

The 2 manufacturers occupy most of the similar segments, however there are some car segments every model uniquely occupies.

For instance, Kia has a micro automotive with the Picanto and a big automotive with the Stinger, whereas Hyundai has a cargo van with the Staria Load and a mid-sized sedan with the Sonata.

Within the first quarter of 2023, the Hyundai i30 trounced its Kia Cerato rival (4499 vs 1147 gross sales), whereas the Ioniq 5 EV outsold its EV6 platform-mate (288 vs 159), the Venue its Stonic rival (1665 vs 1449), and the mid-sized Tucson crossover comfortably outsold the associated Sportage (4493 vs 3348).

However Kia had the higher hand within the small SUV phase, with its up to date Seltos pushing previous the ageing Kona (2137 vs 2002), and the Carnival decimating the upstart Staria (3038 vs 344).

The Kia Sorento outsold Hyundai’s Santa Fe and Palisade mixed, with 3165 gross sales towards 817 and 1452, respectively, for the Hyundais.

Kia will achieve a brand new massive electrical SUV later this yr with the supply-restricted EV9, with Hyundai’s Ioniq 7 rival not launching till 2024.

The model can even launch up to date variations of the Sorento and Picanto, although it would lose the favored Rio and Stinger.

Hyundai lately gained a 3rd EV with the Ioniq 6, whereas certainly one of its best-sellers – the Kona – is getting a redesign this yr which is able to supply a hybrid for the primary time in Australia.

That may assist fill the void left by the discontinued Ioniq hybrid.

The i30 Sedan’s upcoming facelift can even convey a hybrid choice.

Hyundai additionally has an up to date model of its Sonata coming within the second half of this yr, although it’ll proceed to be supplied completely in sizzling N Line trim in Australia.

MORE: Kia gross sales in Australia in 2022
MORE: Hyundai gross sales in Australia in 2022


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