With the Nicely+Good SHOP, our editors put their years of know-how to work as a way to decide merchandise (from skincare to self care and past) they’re betting you’ll love. Whereas our editors independently choose these merchandise, making a purchase order by means of our hyperlinks could earn Nicely+Good a fee. Joyful buying! Discover the SHOP

After years of shutting my short-lashed eyes and praying on the altar of formulation that promised to increase them, I would lastly given up. Irrespective of what number of mascaras and serums I attempted, I merely could not discover one which delivered on its promise of serving to me pretend the look of falsies and stayed on all evening… so it did not actually really feel price it to take care of the effort of morning-after raccoon rings. I turned a proud no-eye-makeup woman (sure, even with a full face beat), and felt stress-free figuring out my lashes could not fail at what they did not strive. However then, I used to be satisfied to provide one final product one final shot.

Enter: Moist n’ Wild’s Breakup-Proof Mascara ($7), which guarantees to be “waterproof, smudge-proof, cry-proof, and fade-proof” and last as long as 16 hours with out smearing, smudging, or flaking—no small feat for any mascara, not to mention one with a $7 price ticket.

First impressions

Not like different mascaras in my arsenal, this product plumped my lashes with out making them really feel arduous or heavy. That is seemingly due to the castor oil (which, along with being nourishing, additionally stimulates lash development), vitamin E (which provides conditioning advantages), and vegetable collagen within the system, which in accordance with the model “will make your lashes look softer and plumper than they ever have earlier than.”

The wand’s huge, fluffy brush additionally contributes to the system’s barely-there feeling. It coats every particular person lash with simply sufficient product to make it appear to be I’ve eyelashes, however not a lot that they felt cakey or like extreme motion would trigger flakes. Since I typically gravitate in the direction of plastic wands which have a bit extra weight to them and actually glob the product on, I used to be stunned to love this extra bristly brush and the delicate, however nonetheless noticeable, size and quantity. One other Amazon reviewer agreed, saying, “I particularly like the applying brush…it does assist my lashes look extra noticeable and so they appear to be pure lashes!”

Did it give me the total Tweety Hen impact that I’ve gotten from alternate options? No. However my lashes felt so mild and tender that I forgot I used to be sporting mascara, which is a serious promoting level in itself.


Being chronically single, I needed to get a bit of artistic to check the true “breakup proof-ness” of this mascara. So, as a hopeless romantic runner with a level in storytelling, “artistic” is what I acquired and I took to the West Aspect Freeway—a waterfront path that many New Yorkers discuss with as “West Aspect Hinge” because of its notoriously lovely (and eligible!) frequenters—to see how the mascara would rise up on an extra-sweaty run.

Throughout my first mile, I made eye contact with a sweaty stranger, then spent everything of miles two by means of six concocting a story in my head about how we met, fell in love, and constructed a gorgeous life collectively (all whereas listening to Taylor Swift in order that I might actually get into my feels). By the point I hit mile 7, although, I introduced myself again to actuality with a reminder that this figment of my creativeness by no means actually cherished me within the first place (… or knew my identify), which left me shedding just a few sweaty tears over “Tall HOKA man” on the stroll residence.

… We went by means of a breakup. He was simply on a need-to-know foundation about it.

After I acquired again to my residence and seemed within the mirror, I totally anticipated to see smears and smudges harking back to Jenny Humphrey’s goth-girl section on Gossip Lady—particularly contemplating that it’s spring and I’d been rubbing my allergy-attacked eyes with reckless abandon. To my shock, although, my mascara had remained totally intact.

I used to be shocked, however am not alone in singing the system’s staying-power praises. One Amazon reviewer mentioned, “It’s def waterproof! I put it to the take a look at. It didn’t budge!…Def a great mascara for the worth and nice for these days you is perhaps sweating or crying.” I had simply performed each.


After my elation on the mascara’s endurance had handed, I used to be confronted with a brand new concern: If these items survived 8 miles of sweating, crying, rubbing, and fantasizing, will it ever come off?

Waterproof mascaras sometimes use wax to create a protecting seal round every lash, which prevents moisture from getting in and retains your look from smudging. Nevertheless, this makes them (understandably) tough to take away, which is why I’ve historically been hesitant to make use of waterproof formulation by myself barely-there lashes.

Regardless of not coming off when dry rubbing my eyes whereas working, although, eradicating the Breakup Proof Mascara didn’t require a lot elbow grease after I acquired residence. I used the Solvasa Cleaning Butter ($42), my fingers, and a great rinse with the Baebody Collagen Micellar Face Cleanser ($16), and that was all it took. After I showered that night, I did discover a bit of bit extra come off beneath my eyes, however that’s fairly normal for my make-up elimination course of.

Last ideas

All mentioned, this mascara does simply because it guarantees for a really wallet-friendly price ticket: It survived a “breakup” (in my head, no less than) with out giving me one thing else to cry about. It is not essentially what I might flip to for a full “might blow out candles with a blink” look, however the huge, bushy, brush is uniquely efficient in attaining a extra pure day-to-day look and the system actually does stand as much as absolutely anything.

Not like the exes you’re breaking apart with, this mascara will final, maintain its guarantees, and is low-maintenance sufficient to wish to maintain round for an extended whereas. “Eternally” materials, certainly.

Our editors independently choose these merchandise. Making a purchase order by means of our hyperlinks could earn Nicely+Good a fee.


By Damian

Hi Damian, a talented website author who embraces her work with genuine enthusiasm. With an unwavering commitment to excellence, she combines her creative talent and technical expertise, creating sites that stand out for both style and substance.

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