This week’s Pitch Deck Teardown involves you from the PCB-laden confines of CES in Las Vegas. Right now, we’re trying on the slide deck that video analytics agency Qortex used to lift a $10 million seed spherical. Qortex makes use of AI to assist manufacturers, media firms and creators establish the correct moments in a video to insert an advert and maximize engagement, so that is going to be a enjoyable one.

So, with out additional industrial interruptions or preamble, let’s get to it. 


We’re searching for extra distinctive pitch decks to tear down, so if you wish to submit your personal, right here’s how you are able to do that.


Slides on this deck

Qortex has shared its 13-slide deck in full with simply its consumer checklist redacted.

As you may see from the checklist beneath, the deck is lacking fairly just a few of the slides that you simply’d look forward to finding in a totally fleshed out deck. There’s no “ask” or “use of funds” slides, no downside assertion, no go-to-market technique, and no enterprise mannequin or pricing slide, amongst others. To be sincere, I’m somewhat shocked the corporate managed to lift cash in any respect with this pitch deck, however the truth that it did handle to lift $10 million is an efficient reminder that the deck is barely part of the puzzle. The conversations you may have and collateral you share exterior of the deck itself are all a part of the fundraising course of. 

The slide deck contains:

  1. Cowl slide
  2. Mission assertion
  3. Crew slide
  4. Market measurement slide
  5. Interstitial slide: ‘Concentrate on the media sector’
  6. Resolution slide
  7. Product slide
  8. Traction slide
  9. Future plans slide
  10.   Advisors slide
  11.   The way it works slide
  12.   Entry into linked TV area slide
  13.   Purchasers

Three issues to like

Moreover the omissions talked about above, Qortex’s deck has some weak slides, too. I needed to dig deep to search out issues that I really love or admire about this deck, however I did discover some slides value celebrating:

A stellar group of advisors

A big a part of the fundraising course of entails answering questions on edge instances and situations, and even essentially the most skilled founders can really feel somewhat caught. That’s when it’s useful to have a unprecedented checklist of assets to attract on — and your board, whether or not it’s an advisory board or your board of administrators — is an efficient group of individuals to have in your again pocket.

And Qortex has absolutely collected a powerful group right here:

[Slide 10] That’s the way you advisory board! Picture Credit: Qortex

Qortex is being strategic by spotlighting the media experience on its board, notably the previous president of ABC Tv and ABC Studios. This isn’t nearly flaunting an business titan’s backing; it’s a transparent sign of Qortex’s entry to invaluable insights and strategic steerage.

Featured prominently on the ten slide, this roster underscores the corporate’s savvy in leveraging high-profile confidence in its imaginative and prescient. This advisory board additionally options the brains behind Common Sports activities Community and different seasoned startup advisors, making for a veritable mind belief.

Certainly, it may be a powerful aggressive benefit to have the ability to say, “I’ve entry to a deep bench of parents who’ve accomplished this earlier than and have a giant rolodex to attach us with the correct folks.”

The most important takeaway from this slide is that you simply don’t must do all of it by your self. Fill the gaps in your data and expertise with a board, and lean on them to inform the correct tales.

Present, don’t inform

[Slide 6] Displaying your product in motion makes for strong storytelling. Picture Credit: Qortex

Qortex demonstrates it is aware of the right way to talk a narrative by quietly leveraging the facility of video to indicate off its cutting-edge product. It’s a masterstroke in visible storytelling, showcasing not as soon as, however thrice, the capabilities of its video analytics expertise.

Slide 6 has a video providing a real-time glimpse into how the corporate discerns viewers engagement and tailors advertising methods accordingly. Slide 7 ups the ante with one other video, this time illustrating the seamless integration of advertisements into the consumer expertise. And slide 12 options one more video cementing Qortex’s dedication to revolutionizing the intersection of expertise and advertising.

Is it a bit a lot? Possibly, but it surely successfully solutions many questions on how effectively the product works and the use instances it addresses.

A rising tide…

[Slide 4] No person needs to spend money on shrinking markets, so Qortex did effectively to indicate that its market is rising. Picture Credit: Qortex

Qortex does a very good job of exhibiting that the worldwide video analytics market is rising and will show profitable. That’s vital: All VCs need to see {that a} startup is working in an area brimming with alternative.

Sadly, the corporate solely tells a part of the story right here. Sure, the market is rising, however Qortex leaves out some vital bits: How a lot of that market it might probably anticipate to seize, and what the corporate’s development trajectory may seem like.

In the remainder of this teardown, we’ll check out three issues Qortex may have improved or accomplished otherwise, together with its full pitch deck!

Three issues that might be improved

Above, I famous the evident absence of a number of key slides that buyers normally prefer to see in a pitch deck. However with this deck, it’s not solely about what’s lacking; the prevailing slides desperately have to be refined as effectively. Let’s check out how Qortex can revamp a few of these slides to raise its pitch to the subsequent degree.

Damian

By Damian

Hi Damian, a talented website author who embraces her work with genuine enthusiasm. With an unwavering commitment to excellence, she combines her creative talent and technical expertise, creating sites that stand out for both style and substance.

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