Toyota stays the best-selling model in Australia, however its market share has taken an enormous hit in 2023 as provide struggles proceed to chunk.

Up to now in 2023 it’s bought 40,918 vehicles in Australia, representing a 15.2 per cent share of the market. That’s down on the 22.1 per cent share it held on the identical level in 2022.

The Supra sports activities coupe, LandCruiser wagon, and Kluger household SUV are the one Toyota fashions to develop their gross sales year-to-date, with the Camry (-60.9 per cent), RAV4 (-44.2 per cent), Prado (-57.5 per cent) and C-HR (-46.5 per cent) the most important losers.

As has been the case for the previous two years, provide shortages are holding Toyota again.

Based on CarExpert knowledge, the model has the longest waits for a brand new automobile of any in Australia at 230 days, and the 4 vehicles with the longest wait within the nation put on a Toyota badge.

Waits for the preferred hybrid RAV4 variants stretch to round two years, whereas the cult traditional LandCruiser 70 is at present off sale as a consequence of its order backlog.

“On account of unprecedented demand and provide challenges, Toyota is experiencing longer wait occasions for brand spanking new automobile deliveries throughout its vary,” Toyota Australia not too long ago informed CarExpert about its provide struggles.

“In Australia, to assist the sturdy demand, Toyota Australia has been persevering with to work intently with our international manufacturing groups to safe as many autos for our market as attainable, and minimise any affect.”

“Wait occasions will range relying on the mannequin, variant and specification necessities of every buyer. As a result of ever-evolving nature of this case, Toyota sellers are finest positioned to proceed to supply updates to our clients on supply timeframes for particular person orders.”

It’s not the one model struggling to get vehicles into the nation. Vehicles contaminated with stink bugs, big backlogs at ports, and manufacturing struggles imply new vehicles are nonetheless more durable to come back by throughout the board.

With Toyota’s market share slipping, we’ve seen development from a variety of manufacturers.

Ford’s market share is up from 5.1 to 7.1 per cent within the first quarter of 2023, led by sturdy gross sales from the Ranger ute, whereas GWM has a 3.0 per cent slice of the pie as an alternative of the 1.1 per cent it owned this time in 2022.

Kia and MG have additionally seen development of their market share.


By Damian

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