YouTube Music's Podcast demo pages. There will be promotion on the "Home" and "Explore" pages.
Enlarge / YouTube Music’s Podcast demo pages. There will probably be promotion on the “Dwelling” and “Discover” pages.


YouTube podcasts are formally right here.

Moderately than getting a standalone app to go together with YouTube, YouTube Music, YouTube Youngsters, and YouTube TV, podcasts will probably be a part of YouTube Music. Google says app podcast help is rolling out within the US now. The transfer follows the launch of final 12 months on the net.

YouTube Music will get loads of flak for being extraordinarily restricted until you pay for it, with Google paywalling options like background playback and offline playback, however the firm says, “This podcast listening expertise is totally different from our music listening expertise” and that these options are free for podcasting.

In fact, folks have been posting podcasts on YouTube eternally, even with out Google’s official help. It sounds simple to get arrange on the official observe, although, even for previous content material. Podcasts on YouTube are simply video playlists with a particular “podcast” flag. In YouTube Studio, creators can tag current playlists as podcasts to place the episodes on the podcast pages and to make them seem within the YouTube Music app. It is also simple to slap new content material into your current podcast playlist at add time. The one actual requirement is together with a particular sq. podcast thumbnail. There’s at present no help for importing audio by RSS feeds, however Google says that is coming sooner or later.

YouTube podcasts badges.

YouTube podcasts badges.

Google says it’ll begin selling podcasts on the “Dwelling” and “Discover” pages of the YouTube Music app, and the demo screenshots spotlight fashionable reveals and episodes, with a number of classes folks can flick through. All the standard YouTube monetization choices nonetheless apply, although YouTube Premium customers, who pay a charge to not see adverts, will nonetheless need to take care of baked-in podcast adverts. It does not appear to be attainable to pay for ad-free podcasts proper now.

Google says podcasts will roll out to different international locations sooner or later. There’s nonetheless no phrase on what is going to occur to Google’s different present podcast app, Google Podcasts, however a shutdown will in all probability come finally. That is Google’s fourth attempt at podcasting after Google Pay attention (2009–2012), Google Play Music Podcasts (2016–2020), and Google Podcasts (2018).

Itemizing picture by Future Publishing | Getty Photographs


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